← Back to Resources
Consumer Insights
Ways in which brands use faction insights to understand consumers in more meaningful ways, and increase their cultural intuition in order to connect with them — authentically.
Topics
- --- title: Articles description: >- Important information about what Yonder is up to, documented by us or published by the media. categoryColor: '#Fa5655' --- Articles
- --- title: Brand Protection description: >- How can you assess risk to your brand? Here, we cover all things brand reputation, trust, and how to preserve and maintain it. categoryColor: '#000000' --- Brand Protection
- --- title: Consumer Insights description: >- Ways in which brands use faction insights to understand consumers in more meaningful ways, and increase their cultural intuition in order to connect with them — authentically. categoryColor: '#d3abaa' --- Consumer Insights
- --- title: Disinformation description: >- False or fraudulent material spread deliberately and often covertly in order to influence public opinion or obscure the truth. categoryColor: '#F79690' --- Disinformation
- --- title: Influence description: >- Insights into the way in which fringe trolls, foreign actors, and other factions launch coordinated disinformation campaigns and manipulate social media to advance an agenda. categoryColor: '#d0a826' --- Influence
- --- title: Narratives description: >- Contextual insights on how shared-interest groups drive narratives online to help brands assess risk and opportunities, and build the right plan of action. categoryColor: '#ce5c4c' --- Narratives
- --- title: Research description: >- Findings from our analysis of groups online, faction-driven narratives, and emerging artificial intelligence and machine learning innovation. categoryColor: '#86b6b2' --- Research
- --- title: Resources description: >- Important information about what Yonder is up to, documented by us or published by the media. categoryColor: '#Fa5655' --- Resources
- --- title: Yonder News description: >- Important information about what Yonder is up to, documented by us or published by the media. categoryColor: '#252b7a' --- Yonder News